The ShadeFinder App changes that.
Find your exact shade match across brands before you shop — so when you walk in, you're not guessing… you're confirming. This isn't just convenience. It's confidence.
Find your ideal shade and discover foundation matches from beauty brands you know and love — matched to your exact skin depth and undertone in under 60 seconds.
See It In Action
Screenshots shown are app previews. Replace with actual device screenshots before launch.
The ShadeFinder App changes that.
Find your exact shade match across brands before you shop — so when you walk in, you're not guessing… you're confirming. This isn't just convenience. It's confidence.
Made for Everyone
Just starting out? ShadeFinder takes the guesswork out of the beauty aisle — no expertise required.
You know your brands — now know your exact shade in every one of them. No more trial and error.
Buying foundation without swatching it first? ShadeFinder gives you the confidence to add to cart.
You've taken the undertone quizzes. You've watched the tutorials. You're still wrong. This changes that.
Deep warm, deep cool, rich, ebony — ShadeFinder has dedicated categories for deeper skin tones, not an afterthought.
Finally — a tool that treats olive as its own category. Not warm. Not neutral. Olive. Your shade exists.
Moving from Fenty to Charlotte Tilbury? Found a dupe? ShadeFinder maps your shade across brands instantly.
ShadeFinder wasn't built for a general audience — it was built for you, specifically. Your depth. Your undertone. Your brands. Your match.
Your Beauty Toolkit
Not sure if you're cool, warm, neutral, olive, deep warm, or deep cool? Our guided vein test identifies your exact undertone so every shade recommendation is calibrated to your skin — not a guess.
Take the Quiz →Love your Fenty shade but want to try Charlotte Tilbury? Found a dupe you're not sure about? ShadeFinder maps your exact shade across 16 brands so you can switch, compare, and shop without starting over.
Find My Match →Foundation and concealer don't always come from the same brand. ShadeFinder matches both separately — so your undereye and your base are always in sync.
Dark circles, redness, hyperpigmentation — color correction is different for every skin tone and undertone. ShadeFinder points you to the right corrector before concealer, so coverage actually works.
Create a free profile and your shade match is saved — depth, undertone, top picks and all. No more re-taking quizzes every time you shop. Your results are there when you need them.
Walk into Sephora or Ulta knowing exactly what to grab. No hunting, no swatching ten shades, no hoping it looks right at home. You're confirming — not discovering — at the shelf.
Built for You
Select from 8 precisely calibrated skin depth swatches — from fair to ebony — and get matched to shades designed for your exact complexion.
Cool, neutral, warm, olive, deep warm, deep cool — our quiz identifies your undertone with a guided vein test and surfaces only the formulas that won't shift or oxidize on your skin.
Fenty, NARS, Charlotte Tilbury, Juvia's Place, Pat McGrath, IMAN, Mented, LYS Beauty and more — all matched to your profile in one place.
Match your foundation and concealer at the same time, across different brands if needed. See coverage levels, finish types, and pro application tips — all personalized to your skin goals.
Your quiz answers stay on your device. No account required. No tracking. No ads. ShadeFinder is a tool — not a platform that profits from your data.
Deep skin tones have dedicated undertone categories, dedicated brand filtering, and dedicated application tips. Representation isn't a feature here — it's the foundation.
Simple. Fast. Accurate.
Foundation, concealer, both, or color correction — tell us what you're shopping for.
Pick from 8 skin depth swatches — from fair porcelain to deepest ebony — using our calibrated color guide.
Our built-in vein test guides you to your precise undertone — cool, warm, neutral, olive, deep warm, or deep cool.
Instantly see your top-matched shades across all 16 brands, ranked by match percentage, with pro application tips.
16 Featured Brands
Early Feedback
"I've wasted hundreds of dollars on foundations that were wrong for my deep cool undertone. Every store associate guesses. ShadeFinder is the first thing that's ever actually accounted for my exact skin — and pointed me to brands I didn't even know carried my depth. I haven't bought a wrong shade since."
"Olive undertone is always an afterthought. ShadeFinder actually has a dedicated category for us — and it nailed my NARS match on the first try."
"The quiz took me 60 seconds. The match was perfect. I've spent 60 minutes in a store and gotten it wrong. That math doesn't add up — until now."
"Finally — an app that knows the difference between 'deep warm' and just 'deep.' My Fenty match was exactly right. I walked into Sephora knowing exactly what to grab."
"The fact that it includes budget brands like e.l.f. and Maybelline alongside Pat McGrath is everything. Not everyone has a $68 concealer budget. This app gets that."